Top 5 search engines in the world and in the United States
Search engines help us search the Internet for information, products, services, and much more. Search engines use programs that contain algorithms to find relevant information based on search terms or keywords and returns a list of websites or web pages. Google holds the #1 position as the most popular search engine, and they explain how search queries work.
Top Search Engines On Desktop
As of Jan 2018 the top 5 search engines in the world are the following according to www.netmarketshare.com
Top Search Engines On Mobile Devices
Search engine usage change when people uses mobile devices. More than 60% of total web usage happens on phones and tablets. It is important to note the enormous difference in search engine usage when users are on a mobile device. For an updating data chart, please click on this link www.netmarketshare.com
#1 Google
81.12%
URL : Google.com
Location: United States.
Google was founded in 1998 by Larry Page and Sergey Brin in California. Today Google offers online advertising technologies, search, cloud computing, software, and hardware. In the last year, Google has increased its market share to more than 10% and shows no signs of slowing down. Google Chrome browser ranks number 1 on desktops and mobile with more than 50% of market share. Google has one of the largest but also one of the greenest data center infrastructures among the world’s companies according to their website.
Alexa, a company that monitors worldwide web traffic, lists Google.com as the most visited website in the world.
#2 Bing
6.97%
URL : Bing.com
Location: United States.
Bing is the second largest most popular search engine in the US. Bing is owned and operated by Microsoft and was initially launched in 1998 as MSN Search. Bing provides a variety of search services, including web, video, image and map search products.
Due to Microsoft Operating System popularity, the Bing search engine ranks #2 in usage and according to Microsoft its revenue has increased 17% from last year. Microsoft is the biggest operating system provider for most of the PCs and laptops throughout the world. Bing is famous for its Daily changing background image. Bing powers Yahoo! Search.
#3 Baidu
Yahoo is #3 in the US.
5.82%
URL : Baidu.com
Location: China.
Baidu was launched in China in 2000 by Robin Li and Eric Xu. Due to the high population, Baidu is the dominant search engine in China. Baidu offers several search and community services including Baidu Baike (an online, collaboratively built encyclopedia), a searchable, keyword-based discussion forum, music services (with more than 160 million users), movie services, and It is one of the largest AI and internet companies in the world.
The primary advertising product is Baidu Tuiguang, which is the equivalent of Google Adwords, a PPC campaign where advertisers pay for ads to be displayed in the Baidu network. Baidu’s tools are all in Chinese, which makes it hard for non-Chinese speakers to use. Baidu means “a hundred times”.
#4 Yahoo
4.74%
URL : yahoo.com
Location: United States.
Founded in January 1994, Yahoo is one of the oldest search engines available today. Mail, news, and finance are a big part of Yahoo. Once the most popular website in the U.S, Yahoo slowly started to decline since the 2000s, and in 2017, Verizon Communications acquired most of Yahoo’s Internet business for $4.48 billion (in 2008, Yahoo rejected a 44 billion offer from Microsoft). Yahoo ranks #3 in the United States as the most popular search engine. The “yahoo.com” domain was registered on January 18, 1995.
#5 Ask
0.03%
URL : Ask.com
Location: United States.
Ask was founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. More than a search engine, Ask.com allows users to ask questions and obtain answers to them, just like Yahoo Answers.
In 2010, Ask.com abandoned the search industry, and the company outsourced its web search technology and returned to its core business as a question and answer site
One search engine worth mentioning is DuckDuckGo, this search engine ranks #5 in the US. Founded in 2008, DuckDuckGo claims that it doesn’t collect or share any personal information and it doesn’t display any ads based on search history.
Conclusion
The financial experts advise that you should never “put your eggs in one basket” and that also applies to search engines. Knowing the numbers will help you target the right audience while keeping your marketing budget at a minimum.